According to App Annie, an app store analytics and market intelligence provider, Clean Master was the number one ranked application in the Tools category on Google Play by worldwide monthly downloads in March 2014. In its F-1 filing, Clean Master is described as providing junk-file cleaning, memory boosting and privacy-protection capabilities. Google Jeopardizes CMCM’s Investment Thesis For Overseas User MonetizationĬheetah Mobile ( CMCM) has seen strong performance since its May 8, 2014, IPO at $14 per ADS, due to its top-ranked Clean Master app and large user base outside China. “Despite its popularity, ads promoting Clean Master manipulate Android users with deceptive tactics when browsing websites within the app’s advertising framework.” Given the current undisclosed significant business risk, CMCM’s current valuation premium over QIHU is entirely unwarranted and we believe the stock is worth between $7.00 and $9.00.There is a risk that the Clean Master app may be kicked out of the Google Play store if violations of store policies are not mitigated and resolved.
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